With millions of websites competing with each other to find space in the top listings of search engines, the search engine 0ptimization process is fast gaining importance. This is a process of making the web site “search engine friendly” so as to enable your website to be ranked high in the search results. In other words, we make the website design and content as easy as possible for the search engine to realize that your web site is an important match.
The common belief among people, who are new to the field of search engines, is that the rankings of the web site involve human aspect, whereas the fact is that it is purely an automated process. There are more than 4 billion web pages indexed by Google, this is humanly impossible, therefore search engines emply automated computer programs. These computer programs calle “search engine spiders” automatically look at each web site and methodically determine the search terms under which the web site will appear.
Though the search engine optimization process is unformulated, many of its aspects are well defined and involve the website design and content, its marketing strategy and popularity. There are many steps involved in the process of search engine optimization and the following is a general overview of this process to understand the basic aspects.
Analysis of the Keyword
The first aspect is to determine the phrases and the keywords to be optimized in the
website. Study your products or services and enter the mind of the potential visitor or customer to your website. Find out what search terms he would be most likely type in the search box to decide your keywords and phrases. There are tools out there that help you pick your keywords. Wordtracker is one of the most widely used keyword search tools, I use the keyword search tool that comes with my Site Build It! web site, click on the link in the about the author section of this article to find out more. Once you have picked and researched your keywords aim at including them in your website design and content.
Optimization as the base for Design
Incorporate optimization from the very beginning when you start to build a web site. This will make search engine optimization more effective as compared to squeezing in optimization after you build a site. If the website design and content is straight forward HTML and does not have frame, Flash, hidden links in animation or dropdown menus it will be more search engine friendly. If your website is search engine friendly it will be easily indexed by the search engine spider.
Web Site Content
The search engines can only identify and interpret text in the web site. Graphs, pictures and designs are not identified by the search engine spider. Therefore include a lot of text in your web site design and content. This will not only help search engine optimization, but people will also appreciate and link to your web site if it has plenty of information and depth.
Optimize Coding
Search engine optimization goes into the coding of your web site which is beyond the web site design and content. When you build a web site you can describe the pictures and make the heading tags very HTML specific, this will make your code more visible to search engines and optimize web site. This sort of web site popularity is termed behind the scene optimization.
Popularity of Links
Another important aspect of search engine optimization is the number of other sites which have links to your site. Search engines keep track of your web site links with other sites while ranking your web site, therefore you should go into deals to share links with quality web site and other sort of people with similar content.
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